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CCPA / CPRA Privacy Notice

Last Updated:January 02, 2025

This CCPA / CPRA Privacy Notice (“Notice”) applies solely to California residents and is provided by Sorn.ai (“Sorn.ai”, “we”, “us”, or “our”) in accordance with the California Consumer Privacy Act of 2018 (CCPA), as amended by the California Privacy Rights Act (CPRA).

This Notice describes how we collect, use, disclose, and protect Personal Information and explains your rights under California law.

1. Scope and Applicability

This Notice applies to personal information collected through:

  • www.sorn.ai
  • Our products, services, communications, and business interactions

It supplements our general Privacy Policy and applies only to California residents.

2. Categories of Personal Information We Collect

Within the past 12 months, Sorn.ai may have collected the following categories of personal information:

2.1 Identifiers

  • Name
  • Email address
  • IP address
  • Online identifiers

2.2 Internet or Network Activity

  • Browsing history on our site
  • Interaction with website content
  • Device and usage data

2.3 Professional or Employment Information

  • Company name
  • Job title
  • Business contact details

2.4 Commercial Information

  • Records of services requested or purchased (if applicable)

2.5 Inferences

  • Preferences or interests derived from website usage (non-sensitive, non-profiling)

We do not collect Sensitive Personal Information as defined by the CPRA beyond what is strictly necessary to provide our Services.

3. Sources of Personal Information

We collect personal information from:

  • You directly (forms, inquiries, account creation)
  • Automated technologies (cookies, analytics tools)
  • Business partners or service providers acting on our behalf

4. Purposes for Collecting Personal Information

We collect and use personal information for:

  • Operating and maintaining our Services
  • Providing requested services and support
  • Communicating with you
  • Improving functionality and performance
  • Security and fraud prevention
  • Legal and regulatory compliance

5. Disclosure of Personal Information

We may disclose personal information to:

  • Service providers and contractors (hosting, analytics, communications)
  • Legal or regulatory authorities when required by law

All disclosures are limited to business purposes and subject to contractual safeguards.

6. Sale or Sharing of Personal Information

Sorn.ai does not sell personal information.
Sorn.ai does not share personal information for cross-context behavioral advertising as defined under the CPRA.

Accordingly, we do not offer a “Do Not Sell or Share My Personal Information” mechanism.

7. Data Retention

We retain personal information only as long as reasonably necessary to:

  • Fulfill the purposes disclosed in this Notice
  • Meet legal, accounting, or compliance requirements

Data is securely deleted or anonymized when no longer required.

8. Your California Privacy Rights

California residents have the following rights:

8.1 Right to Know

You may request information about:

  • Categories of personal information collected
  • Sources of personal information
  • Purposes for collection
  • Categories of third parties with whom we share data

8.2 Right to Access

You may request a copy of the personal information we have collected about you.

8.3 Right to Delete

You may request deletion of personal information, subject to legal exceptions.

8.4 Right to Correct

You may request correction of inaccurate personal information.

8.5 Right to Limit Use of Sensitive Personal Information

We do not use sensitive personal information in a manner requiring limitation.

8.6 Right to Non-Discrimination

You will not be discriminated against for exercising your privacy rights.

9. Exercising Your Rights

To submit a verifiable consumer request, contact us at:

Email: privacy@sorn.ai

We will:

  • Verify your identity before processing requests
  • Respond within 45 days, as required by law
  • Extend response time once by an additional 45 days if necessary (with notice)

You may designate an authorized agent to make requests on your behalf.

10. Children’s Information

Sorn.ai does not knowingly collect or sell personal information of individuals under 16 years of age.

11. Security Measures

We maintain reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, or misuse.

12. Updates to This Notice

We may update this Notice periodically. Changes will be posted on this page with an updated “Last Updated” date.

13. Contact Information

If you have questions about this Notice or your California privacy rights, contact:

Email: privacy@sorn.ai
Website: https://www.sorn.ai

From $0 to $378,959 in Sales with over 1400% ROI—Powered by the Sorn Profit Flywheel™

The Challenge:  Struggling to Convert High-Ticket Customers Online

Vua Nệm, Vietnam’s largest mattress retailer with over 60 physical locations, faced a major challenge in converting high-ticket customers online. Selling premium mattresses requires a structured, trust-driven sales process, but their existing approach wasn’t built for high-ticket conversions.

Despite running ads and working with another agency, their online sales remained underwhelming because:

❌ High-intent buyers weren’t nurtured effectively.
 ❌ Sales cycles for premium products require structured engagement.
 ❌ Their funnel lacked personalization and strategic follow-ups.

They needed a proven system to engage, educate, and convert high-ticket buyers efficiently—without relying on in-store visits.

The Transformation: Implementing the Sorn Profit Flywheel™

To solve this, we deployed the Sorn Profit Flywheel™, a proven high-ticket sales system designed to maximize revenue while maintaining strong profit margins.

✔️ Deep Customer Research – Understanding how high-ticket buyers make decisions.
 ✔️ Optimized Messaging & Funnel Strategy – Aligning ads, landing pages, and nurturing sequences to match high-ticket buyer behavior.
 ✔️ Automated Engagement & Follow-Ups – Ensuring no high-intent lead was lost due to slow responses.
 ✔️ Personalized Sales Process – Using segmented content and retargeting to reinforce trust and drive conversions.
 ✔️ Scalable Testing & Iteration – Refining every step to consistently improve performance.

The Results: Explosive Growth in Just 2 Months

The Sorn Profit Flywheel™ transformed Vua Nệm’s online sales:

📈 Generated $378,959 in high-ticket sales within two months.
 📈 Achieved a 1,348% ROI—turning inefficient ad spend into predictable, profitable revenue.

“The results were amazing. We had a short time frame where we needed to achieve, and we saw a 1300% ROI.”
 — Mark P., Representative at Vua Nệm

Now: Deploy the Sorn Profit Flywheel™ in Your Business with AI Sales Agents

The Sorn Profit Flywheel™ is more than just an ad strategy—it’s a complete high-ticket sales system that ensures consistent, profitable conversions. And now, instead of relying on human teams, we deploy it using AI Sales Agents to automate and scale results.

 AI Sales Agents are the next evolution of this system, executing the same process at scale and with full automation:

✅ Instant lead engagement – No more slow responses or lost high-intent buyers.
 ✅ Personalized customer interactions – AI adapts messaging for premium buyers.
 ✅ 24/7 sales execution – No breaks, no delays—just nonstop revenue generation.
 ✅ Continuous optimization – AI learns and improves, maximizing conversions over time.

The same system that generated $378,959 for Vua Nệm can now work for your high-ticket business—fully automated with AI.

Ready to turn more high-ticket leads into customers? Let’s talk.

From 2.69X to 12.31X ROAS & $3.77M+ in Sales—Powered by the Sorn Profit Flywheel™

The Challenge: Scaling a High-Ticket E-Commerce Brand While Maintaining Profitability

Lounge Life, an Australian high-ticket furniture brand, had strong demand but struggled to scale profitably. Their existing sales process and ad strategy were capping their returns, preventing them from fully unlocking their market potential.

The key challenges they faced:

❌ ROAS was stuck at 2.69, limiting profitability at scale.
 ❌ High-ticket customers required a more structured sales journey.
 ❌ Tracking issues made it difficult to optimize and refine ad spend.

They needed a proven system to multiply their revenue while keeping ROAS high and acquisition costs low.Awari, a Brazilian online education platform offering courses in Data Science, UX Design, UI Design, and more, relied solely on Facebook Ads for student enrollment. However, their attempts to scale were met with escalating costs per acquisition, making growth unprofitable and unpredictable. The lack of a structured lead nurturing process further hindered their ability to convert prospects into enrolled students.

The Transformation: Implementing the Sorn Profit Flywheel™

To unlock Lounge Life’s full potential, we deployed the Sorn Profit Flywheel™, a high-performance sales system designed to maximize revenue and scale profitability.

✔️ Fixed tracking gaps – Implemented precise conversion tracking to monitor high-intent buyer actions.
 ✔️ Optimized messaging & funnel strategy – Aligning ads, landing pages, and retargeting to nurture high-ticket buyers.
 ✔️ Automated engagement & follow-ups – Ensuring premium leads received consistent, personalized touchpoints.
 ✔️ High-performance scaling strategy – Smart ad structuring to push growth without sacrificing ROAS.

The Results: 4X ROI Growth & Over $3.77M in Sales

Total Sales Generated: $3,770,517+
 Total ROI: 919%
 ROAS Growth: From 2.69 → 12.31 in just 3 months

  • Before the Sorn Profit Flywheel™: Lounge Life spent $63,000 in ads to generate $169,000 in sales (ROAS: 2.69).

  • After implementation: In just 3 months, even with ad spend reduced to $44,000, Lounge Life hit $539,000 in sales (ROAS: 12.31).

  • Long-term impact: Over time, we helped Lounge Life scale to nearly $3.8M in sales while maintaining an average ROAS of 9.19.

“The campaigns are exceptionally well thought out and executed. I would recommend them to any business owner looking to grow their business.”
 — Matt A., Lounge Life

Now: Elevate Your Educational Platform with the Sorn Profit Flywheel™ and AI Sales Agents

The Sorn Profit Flywheel™ isn’t just an ad strategy—it’s a complete high-ticket sales system that ensures consistent, profitable conversions. And now, instead of relying on human teams, we deploy it using AI Sales Agents to automate and scale results.

AI Sales Agents are the next evolution of this system, executing the same revenue-boosting process at scale and with full automation:

✅ Instant lead engagement – AI responds in real-time, preventing lost sales.
 ✅ Personalized customer interactions – AI adapts messaging for premium buyers.
 ✅ 24/7 sales execution – No breaks, no delays—just nonstop revenue generation.
 ✅ Continuous optimization – AI learns and improves, maximizing sales performance over time.

The same system that generated over $3.77M in sales for Lounge Life can now work for your business—fully automated with AI.

Want to see how the Sorn Profit Flywheel™ can transform your high-ticket sales process and increase your profit? Let’s talk.

Tripling Revenue in 3 Months for a Brazilian Online Education Platform

The Challenge: Unscalable Student Acquisition and Inefficient Lead Nurturing

Awari, a Brazilian online education platform offering courses in Data Science, UX Design, UI Design, and more, relied solely on Facebook Ads for student enrollment. However, their attempts to scale were met with escalating costs per acquisition, making growth unprofitable and unpredictable. The lack of a structured lead nurturing process further hindered their ability to convert prospects into enrolled students.

The Transformation: Implementing the Sorn Profit Flywheel™

To address these challenges, we deployed the Sorn Profit Flywheel™, a comprehensive system designed to optimize lead generation and nurturing for educational platforms. Our approach included:

Advanced Lead Segmentation: Analyzed and categorized potential students based on their interests, engagement levels, and interaction history to tailor personalized marketing strategies.

Conversion-Optimized Funnel Overhaul: Revamped the existing funnel by setting up accurate tracking for key actions, such as scheduling appointments, ensuring that each step was optimized for conversions.

Iterative Testing and Optimization: Implemented a structured testing framework to continuously assess and refine ad creatives, messaging, and targeting parameters, ensuring sustained performance improvements.

The Results: 300% Revenue Growth in 3 Months

The application of the Sorn Profit Flywheel™ led to remarkable outcomes:

Revenue Increase: Achieved a 300% growth in revenue within a three-month period, effectively tripling the size of the business.

Scalable and Predictable Student Acquisition: Established a reliable system that allowed for profitable scaling of student enrollments without the previously associated cost surges.

Fabio, the CEO of Awari, expressed his satisfaction:
“They’ve done an incredible job in helping us scale. Our revenue grew by 300%. Highly recommended.”

Now: Elevate Your Sales System with the Sorn Profit Flywheel™ and AI Sales Agents

The Sorn Profit Flywheel™ is more than a strategy; it’s a dynamic system that transforms unscalable and inefficient lead generation into a streamlined, profitable, and scalable process. By integrating AI Sales Agents, we can further enhance this system within your educational platform:

Instant Lead Engagement: AI agents provide immediate responses to inquiries, reducing potential drop-offs and increasing the likelihood of enrollment.

Personalized Student Interactions: Tailoring communications to individual interests and engagement levels, fostering a personalized experience that resonates with potential students.

24/7 Enrollment Support: Ensuring your platform captures opportunities around the clock without human limitations, accommodating the diverse schedules of prospective students.

Continuous Optimization: AI-driven insights allow for real-time adjustments and improvements, enhancing performance and conversion rates over time.

Continuous Optimization: AI-driven insights allow for real-time adjustments and improvements, enhancing performance and conversion rates over time.

The same system that propelled Awari to a 300% revenue increase can now be tailored and implemented in your educational platform, fully automated with AI.

Ready to transform your student acquisition and enrollment process?
Discover how the Sorn Profit Flywheel™ can drive exponential growth for your platform.