Benchmark

State of AI Visibility

Aggregated, anonymized data from real AI visibility scans run through SORN AI. These are the numbers that show how businesses actually appear across ChatGPT, Perplexity, Gemini, and Claude today.

65 domainsUpdated September 11, 2026

42Median visibility score
40.2Mean visibility score
65Unique domains scanned

Engine mention rates

How often a scanned business is mentioned at all, by engine.

  • Claude98.5%
  • ChatGPT95.4%
  • Gemini95.4%
  • Perplexity53.8%

AI crawler readiness

Share of scanned domains with each technical gap.

  • Blocking at least one AI crawler1.5%
  • No llms.txt53.8%
  • No discoverable sitemap50.8%

Methodology

Every data point comes from SORN AI's public AI visibility scan. When a visitor enters their domain at sorn.ai/ai-visibility-report, SORN runs a real scan that checks:

  • AI engine presence — whether ChatGPT, Perplexity, Gemini, and Claude mention the business across roughly 10 category-specific prompts.
  • Crawlability signals — robots.txt AI crawler access (GPTBot, ClaudeBot, PerplexityBot, Bingbot, and others), llms.txt, sitemap presence, SSL, and server reachability.
  • Visibility score — a composite score (0–100) blending AI mention rate with crawlability penalties.

Results are deduplicated by domain, keeping only the most recent scan per domain. No personally identifiable information is included — no domains, emails, or IP addresses appear in these aggregates. The data refreshes every six hours.

How SORN AI works

Answers to common questions about AI visibility, monitoring, setup, and reporting.

  • An AI visibility score is a 0-100 composite metric measuring how often a business is mentioned by AI engines like ChatGPT, Perplexity, Gemini, and Claude when users ask category-relevant prompts, adjusted for technical crawlability signals.

  • The benchmark includes all unique domains that have completed a full AI visibility scan through SORN AI. Only the most recent scan per domain is counted.

  • Blocking AI crawlers means a website's robots.txt file disallows one or more AI-specific bots such as GPTBot (ChatGPT), ClaudeBot, PerplexityBot, or Bingbot. If these bots are blocked, the corresponding AI engines cannot retrieve the site's content when generating answers.

  • llms.txt is a plain-text file placed at the root of a website (example.com/llms.txt) that provides a concise description of the business, its products, and key pages. It helps AI engines understand what a site is about without needing to crawl every page.

Where does your business stand?

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